The Millennial Mantra: Sanjeev Srinivasan

Sanjeev Srinivasan works for Phoenix Mecano India as an executive- strategic business. He tells Charmiane Alexander what he likes about print and packaging

12 Aug 2020 | By Charmiane Alexander

Sanjeev Srinivasan of Phoenix Mecano India

Which is your favorite book?
Poor Economics by Abhijit Banerjee.

If you could time travel, where would you go and why?
Scandinavia is a region of the world that I would love to explore through the middle ages. Everything, from the folklore to viking heritage, interests me.

What accomplishment are you most proud of?
All of my awards: SIES GST’s Enterprising Student of the Year, PrintWeek’s Student of the Year and the Siemens Award of Excellence. All three have had their own unique background and are special in their own way.

What’s your best childhood memory?
My first flight. It was from Mumbai to Dubai when we relocated. I was eight years old and I didn’t understand much but I enjoyed every bit of it.

One thing that is on your bucket list
Cover all six continents on my motorcycle.

What smartphone feature would you actually be excited for a company to implement?
Human body diagnostics. It will really help get emergency care to people by warning them before things go south.

Your perspective on industrial packaging solutions?
India is now seen as a potential manufacturing location. Smart packaging with live tracking will have to become the norm. Indian companies will have to include packaging as a part of their value proposition if they have to sell the package. The packaging box can be used as a jig for installation at the site.

Are millennials loyal to brands or do they prefer exploring other alternatives?
I believe that millennials are the least brand loyal, we will always move towards the best value proposition in the market.