The Gen-Z Mantra: Shrishti Bhat

Shrishti Bhat is a 23-year-old working at Wolves Creata, an Ahmedabad-based creative and advertising agency, who is constantly juggling between a corporate work culture and a disturbed sleep cycle

05 Sep 2022 | By Janhavi Sisodia

What is your best childhood memory?
My mom feeding me, while I binge-watched Shaka Laka Boom Boom.

Are millennials loyal to brands or do they prefer exploring other alternatives?
I consider myself a brand-loyal person who likes to explore a few alternatives.

One thing that is on your bucket list.
Though I don’t yet have a bucket list prepared, I would always want to travel the world with my mother.

What accomplishment are you most proud of?
Trying to achieve a lot of things in this lifetime, I am proud of myself for learning to give up on people and saying a big fat ‘no‘ to things I don’t want in life.

What is your take on sustainable packaging?
I strongly feel that sustainable packaging is one of the many steps we need to take to stop this earth from impending doom.

According to you, what is the most lucrative platform to spread information?
I don’t think there is a particular platform that serves information since it is something that flows in from everywhere. But if I have to choose one, the obvious answer will be - books.

Which is better — a novel or a movie?
A movie, any day. I am someone who enjoys visual representation.

An innovative packaging that you have come across.
I recently received a beautiful pen as a gift for starting my new job. It came all wrapped in a cute butter paper (recycled, maybe) and had pretty sticky notes with it. I liked the packaging since it was something distinct and beautiful.

How can digital printing help in boosting creativity and consumer connection through packaging?
Digital printing provides personalisation to the packaging, which is an interesting thing.