The Congleta Momento Photography Studio way of preserving frozen moments with analog artistry

In a landscape shaped by digital technology, Sarbajoy Paul has transformed the concept of nostalgia with Congelata Momento Photography Studio, which he established in 2020 in Kolkata. The studio embodies Paul’s commitment to photography and his expertise in film processing. The name “Congelata,” from the Latin for “frozen,” and “Momento,” meaning “moments,” reflects the studio’s mission. “Frozen moments are what photography is all about, isn’t it?” Paul states. This vision highlights photography’s role in capturing and preserving memories.

Paul’s academic background in genetics, microbiology, and biochemistry from MS Ramaiah College in Bangalore and the West Bengal University of Technology complements his work. “Running a darkroom involves chemistry, and my education helps,” he explains. After stepping away from a PhD, Paul focuses on photography, melding art and technical knowledge.

His dedication to analogue techniques stems from a desire to counter the flood of digital images in contemporary culture. “There’s a distinct value in holding a physical photograph, especially one crafted with care,” Paul adds, noting that analogue photography fosters a richer connection to the medium for both the artist and the audience.

Building a legacy in fine art printing
Paul’s journey began in Kolkata, where he attended Patha-Bhavan, which was founded in 1965 by visionary teachers and intellectuals, embodies Rabindranath Tagore’s educational ideals. Named after his school at Santiniketan, it nurtures children through enjoyable learning, fostering growth, safety, and holistic development.

His early fascination with the cosmos coincided with a developing interest in photography. While pursuing a Master’s degree, he shifted from event photography to creating a darkroom for film enthusiasts. A significant milestone occurred when Bivas Bhattacharjee of Old Gravity Printing entrusted Paul with his printer, customer base, and mentorship, facilitating a smooth transition of legacy.

Paul reflects on this experience: “Bivas da’s trust in me gave me the confidence to uphold his reputation and extend the limits of fine art printing.” This moment not only equipped Paul with essential technical resources but also instilled a sense of obligation to maintain high standards.

Operating from Salt Lake, Kolkata, Congelata Momento focuses on film processing, scanning, fine art inkjet printing with pigment inks, and custom framing. The studio’s darkroom accommodates both colour and black-and-white film processing, along with silver gelatin printing. In addition, the Tollygrunge brand of photography films offered by Paul, further diversifies its offerings for analogue enthusiasts.

Under the Tollygrunge brand, three bulk-loaded films are available: noir (black and white), colour (daylight-balanced), and neon (colour - ideal for night shooting; requires an 85B filter for daylight). All films are processed with custom chemistry. “Our customers include photographers, artists, and art galleries,” states Paul. While many clients are local, the studio also attracts national and international referrals, highlighting its growing reputation. Paul emphasises that word-of-mouth remains central to his business model, reflecting the studio’s commitment to consistent quality and client satisfaction.

Congelata Momento has evolved into a hub for artists and photographers who are passionate about analogue photography. Regular meet-ups and workshops foster community and knowledge sharing, reinforcing the importance of this niche art form.

Challenges and masterpieces
Challenges arise from stock-outs of specific fine art media grades, disrupting workflows. “Sometimes customers settle for alternatives,” Paul acknowledges. However, the studio’s status as a Hahnemuhle Gold Certified facility guarantees superior quality. This certification highlights the studio’s commitment to using premium materials and delivering outstanding results.

Among the noteworthy projects is the reproduction of a scroll by Benode Behari Mukherjee. The 3x16-ft print left exhibition visitors impressed with its authenticity. Another significant task involved a 2x28-ft reprint of a Shanu Lahiri scroll, which required over 150 photographs and precise editing. “The client’s satisfaction made it worthwhile,” Paul states. These projects demonstrate the studio’s capacity to manage technically demanding assignments and often surpass client expectations. Paul explains that reproducing archival materials combines art and science.

This process requires meticulous attention to detail, ensuring every colour is accurately replicated. “These are more than prints; they are pieces of history revitalised,” he says. While fine art printing can pose cost challenges, Paul emphasises the importance of educating clients on the value of ‘museum-grade’ prints. “Highlighting the difference from standard copier prints is crucial,” he notes. His studio regularly conducts workshops and consultations to bridge this knowledge gap, ensuring clients grasp the nuances of quality printing.

Passion and partnerships
Paul’s hands-on approach, featuring consultations and test prints, ensures client satisfaction. “Most of our customers are repeat clients,” he states. His interests include music, cooking, and a collection of 1,200 vinyl records. He also values his 1997 Ambassador car, a family heirloom that represents timelessness, much like his photographic pursuits.

Beyond photography, Paul is active in the Calcutta Tram Users Association, advocating for Kolkata’s heritage trams. “Trams are iconic and pollution-free. We’re focused on preserving them,” he asserts. Paul believes that maintaining such heritage aligns with his ethos of valuing history and tradition.

Paul envisions growth for fine art printing, driven by digital artists and film photographers. “The potential is significant,” he concludes. He advises aspiring professionals to develop expertise in colours, substrates, and client consultation. Paul also sees opportunities for collaboration between manufacturers, distributors, and studios to enhance access to high-quality materials in India. In the long term, Paul hopes to see renewed interest in analogue photography, not just as a nostalgic pursuit but as a respected art form. He aims to play a key role in this transformation, blending traditional techniques with modern innovations to create a sustainable future for fine art printing.