Test your Packaging IQ

Online retailers expect sales to double to USD2.5 billion-USD3 billion during the five-day festive season this year. That's serious big bucks for packaging. Did you know that?

If you are serious about making money in packaging, please take this simple quiz and reveal to yourself how much you really know about the market. The WhatPackaging? quiz has been compiled and created by packaging technologist and local bard, Abhishek Muralidharan

27 Oct 2018 | By Abhishek Muralidharan

 Q.  Flipkart is backed by the world’s largest retailer Walmart (the US retail giant acquired 77% stake in Flipkart for USD16 billion). Recently, Flipkart launched 2GUD (an independent platform) to cater to the secondhand goods market for mobiles, laptops, and electronic accessories. The question is the Bengaluru-headquartered online giant is offering EMIs on debit cards. Why so?

 A.  Debit cards are the most popular payment method in India. In 2017, the number of debit cards in India was 944 million. The credit card tally is estimated to be 39 million in comparison.

 Q.  Beverage giant PepsiCo is betting big on double digit growth. Aquafina, its water brand, is big business. Plus there are PepsiCo's snacks Lays and Kurukure. But what has been the surprise in the pack?

 A.  PepsiCo is causing ripples in the breakfast space. It boasts of a Rs 1,000-crore brand like Tropicana and Quaker Oats (and its variants). These are the fastest growing breakfast options in India. WhatPackaging? inside info: PepsiCo is on track to pilot the first-ever plant-based, 100 per cent compostable packaging in Indiaby the year end.

 Q.  Emami. Based in Kolkota. It all began in 1974. Those days, it was an Ayurvedic medicine and cosmetic manufacturing company. Today, Emami is an established skincare and healthcare company with brands such as Boro Plus and Zandu Balm. Rs 24,000 crore is its market capitalisation. Who were the founders?

 A.  Radhe Shyam Agarwal and his childhood friend-turned-business-partner, Radhe Shyam Goenka. Today the directors are  Priti A Sureka, Harsha V Agarwal, Mohan Goenka, and Prashant Goenka.  

 Q.  Havells has a market capitalisation of Rs 34,000 crore and presence in 40 countries. Eleven years ago, Havells purchased the Scandinavian lighting goods company Sylvania for USD300 million (later, the stakes were sold in 2015). Last year, Havells made its next big acquisition. What was it?

 A.  Havells bought Lloyd’s consumer durables business for Rs 1,557 crore. It helped Havells compete with 20 major players in the market for air conditioners, LED TVs, washing machines, and refrigerators.

 Q.  According to a TechSci Research report: Online Grocery Market in India, the online grocery market in India is expected to grow at a CAGR of 55% through 2021. In 2018, online grocery firms have raised USD 385.7 mn, as compared to USD 50 million in 2017. Who are the major movers and shakers?

 A.  BigBasket (USD 556 million from investors); Grofers (USD 226.5 mn); and Amazon had launched its grocery service Pantry as a pilot in Hyderabad. The service is now available in over 30 cities across India. Amazon has received a government approval to invest USD500 million in food retail.