Meerut-based publisher of children’s and guide books, Children Choice Publication, has installed a four-colour RMGT 924 ST press enabling the firm to a broader service approach. The 1996 established firm at present has a collection of 4,000 titles, which it used to outsource before the RMGT 924 ST was brought in. In a week since its installation, the firm printed 10-lakh impressions. Arun Agarwal, the owner of Children, said, “With the investment, we have been able to maintain print quality and timely delivery to our key customers, both of which are essential to our core business.” One of the key assets of any publisher is content, created in-house or acquired from others, which is ultimately curated and designed for printing. “The quality of presentation and the inherent value has to be protected. Today, this has become a challenge, hence the decision to bring printing in-house,” said Agarwal.