Private View: Pantene Lively Clean shampoo

Pantene Lively Clean shampoo consists of HDPE bottle with PE label and bi-colour injection moulded PP flip-top cap. Soma Roy and Manjeet Sahu, packaging technologists, review the product with a consumer's perspective

24 May 2018 | By WhatPackaging? Team

Soma Roy, Associate manager - packaging quality, Marico


A translucent HDPE packaging combined with clear labels on the front and back make this an excellent pack. With uniform wall thickness distribution, the bottle provides superior ease of dispensing.

The two-colour flip-top cap is attractive. The snap-fit performance of the cap is excellent. The flexibility of SKU printing is achieved through online coding, but the readability is poor.

Also, the QR code is unreadable. Moreover, the poor colour contrast makes the printed contents cumbersome to read. While aesthetics can be improved, the overall functional performance of the pack is up to the mark.

Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India

Good design and ergonomics. The bottle flat side and bulged side helps grip the bottle better. The flip-top cap and near-bottom cut-out help to open the cap with one hand.
Full marks for consumer convenience. The bi-injection moulded cap with gold coloured flip-top coupled with gold foiling makes it look premium. One important observation: The products that are made in India, usually have the barcode starting with 89, however the barcode on this pack starts with 49, suggesting that the product is made in China.
But it’s clearly mentioned that the product is manufactured in Baddi.