Private view: Kingfisher Radler
Radler is a carbonated non-alcoholic drink which comes with a frosted glass finish, giving the pack a beer pint look.
06 Aug 2019 | By WhatPackaging? Team
Sukhdev Singh Saini, Packaging lead, Colgate Palmolive
The concept of the bottle is
The asymmetric shape of the neck label along with the Kingfisher branding stands out on the shelf.
The cap has three components
The company has used a paper-based profile label for branding. The brand owner has used three labels for the communication label applicator, which is a difficult task.
Overall labelling application quality came out good without major shifting and any misalignment.
The bottle design ergonomics is also very good and gives a good grip while holding the bottle and the overall package is very handy.
The batch coding is not visible; a label with gloss UV varnish would have given a better aesthetic appeal to the bottle. Also, the brand owner should have tested a low-weight glass option as the bottle weight seems to be high.