Private View: Cadbury Monster Gems

Cadbury Monster Gems pack is an embossed, printed and varnished outer carton. The primary pack inside the carton is a laminated BOPP/poly pouch. Soma Roy and Manjeet Sahu, packaging technologists, review the product with a consumer's perspective

09 May 2018 | By WhatPackaging? Team

Soma Roy, Associate manager - packaging quality, Marico


The little re-closable chocolate goody bag breaks the myth that gems are only for kids. The unvarnished window at the back of the mono carton is a tamper-evident feature that assures the user that the pack is being opened for the first time thanks to the high fibre tear. The interesting thing to note is the choking warning on the pack for children. The other declaration on the carton states that the laminate is produced by HPPL. 


Manjeet Sahu, Senior associate director - R&D packaging, Kellogg India


The pack shape breaks the clutter of cubical cartons. It has an in-built mechanism for hanging through punched euro hole on an extended portion of the flaps. This is an intelligent feature for better merchandising in both modern and general trade. The tamper-evident label works effectively. I liked the two-colour printing of the inner sachets. It is a good initiative for possible cost optimisation. The choking hazard instruction in clear and differentiated colours is helpful. The only drawback of the pack is that the sachet tearing experience is awful. The sachets could have used easy-tear poly for better tear propagation and V-notch.