Print: As we like it

A lot of innovation and thought goes behind in creating print and package, which often goes unnoticed. Priya Raju brings to you three jobs which ups the cool quotient in print

09 Mar 2016 | By Priya Raju

This limited edition book titled Portfolio is published by Filter Press. It is a testimonial, of sorts, of the genre of Bollywood design adapted for the regional markets.

This book about the Bollywood lyrics book covers was printed using one of the oldest printing methods - the letterpress. All the covers in Gujarati in the book have been created with single colour, maybe with an intention to save cost at that time.

With a print length of 150 copies, it is just perfect for a designer’s collection and the odd cinema lovers.

We saw one such letterpress machine in all its glory at the Government Institute of Printing Technology College in Mumbai.

Have you struggled to make the perfect coffee for yourself? Lo and behold! Nescafe has come to your rescue. This laminate sachet of Nescafe’s instant coffee comes with a spoon which doubles up as a clip and for measuring the perfect proportion for a single cup. That’s not all; once the pouch is opened it can be sealed and stored. This makes it easier for one to store and reuse the coffee and prevent the formation of lumps due to oxidation. A fresh cup (sometimes two), everyday, hassle free.

We received a diary for the new year from ITC Paperboards and Specialty Papers Division (ITC PSPD). The expectations are always high from ITC. And they always live up to it. The diary, in all ways communicates the company’s attitude towards ‘Going Green’. To begin with, the inner pages of the diary have been printed on 75gsm Perma White using vegetable inks. Well, like the company says, ‘it is setting the standards’.

For ITC PSPD, the green initiatives go beyond its products. It has total plantations of 1,63,000 hectares, which generates over 73 million person-days of employment. In addition, ITC has facilitated the certification of 22, 804 hectares of plantations which are owned by more than 24,000 small and marginal farmers.