Paper and air replace plastic bubble wrap

Storopack’s latest innovation – Paperbubble paper sheets – combines paper and air to replace traditional air bubble film

03 Feb 2022 | By Aultrin Vijay

What does it do?
It’s the best sustainable and eco-friendly alternative to conventional plastic bubble wrap.

Explain what it's suitable for.
It’s suitable for wrapping light to medium weight products, glass items, fragile products, cosmetics and electronic components.

When was it launched?
It was launched in November 2022.

What market is it aimed at?
It is aimed at sensitive and small to medium weight products, luxury brands, and more.

Is its technology relevant for Indian packaging?
It’s a new and innovative product for the growing Indian market.

How does it differ from similar products in the market?
It is made of 100% kraft paper and makes it 100% biodegradable, unlike other wrapping solutions, which are made of plastics and face several disposal related issues for the Indian consumers.

What’s the USP?
Paperbubble is available in sheet form, which is centre perforated to optimise the use and packaging cost. Three-hundred sheets are packed in a box, which has a small footprint. It can be placed on the shop counter or packing table, which makes it user friendly.

How easy is it to use?
It’s very easy to use. Most importantly, it does not require any cutting mechanism and has zero wastage.

How does it score on the merits such as being trouble-free?
It’s absolutely trouble-free for the packer as well as the end customer.

What about recyclability and sustainability of the sheets?
It is 100% recyclable and biodegradable, which makes it a sustainable solution.

What kind of manufacturing compliance does Storopack follow?
Storopack procures the raw materials from reliable sources, which follow the European environmental norms.

How durable are these sheets?
These sheets are made of high tensile virgin kraft paper, which makes it durable compared to conventional bubble wraps.

How affordable/costly are these sheets?
Compared to conventional plastic wrapping materials, Paperbubble is little costly, but the total packing cost is comparable if you consider the optimised usage of Paperbubble sheets, zero wastage, and higher productivity at packaging line. This is the right time and imperative to adopt sustainable changes in the packaging logistics.

Key customers.
eCommerce operators, cosmetics companies, serum manufacturers, ceramic items, and more.

What about its cushioning properties?
Paperbubble is a pure wrapping solution, which provides the optimum cushioning and surface protection to prevent the transit damages.

Difference between Paperbubble and shredded sheets.
Compared to shredded paper, it’s a dust-free packing solution, which is also lightweight and further helps companies to reduce the transportation cost. Secondly, nobody likes to get their ordered product packed in scrap packaging materials. Shredded sheets are mainly made of recycled paper, which has poor water resistance and poor strength in wet conditions. Shredding also requires equipment, which calls for the capital investment for the user and they end up spending more for the machine spares and maintenance contracts.

Technical specifications of the product.