Packaging for distribution in India: Why it needs to be robust?

Packaging consultant, Kevin Howard, during his 17-year appointment with HP, visited India to investigate why HP printers and the packaging routinely failed in India. Interestingly enough, it suffered very little damage in the rest of the world. This case-study uncovers the hazards of the Indian distribution and logistics pipeline.

07 Dec 2016 | By PrintWeek India

Are your boxes ready for this? Many products depend upon bicycle rickshaws and open tuk-tuks for the last mile of delivery, even if it’s raining