Media Expo in Delhi: A comprehensive review of the show

18,500 visitors visited this digital show which saw participation from 110 companies. These included HP India, Monotech, Dilli, Acrymonomers, Kumar Flex Media, Aditi Digital Media, Jain Printers, AT Inks, High Tech Printers, Mitsu Inks, Angel cad Cam, Mehta Cad Cam, Macart, Infiniti and more.

18 Aug 2010 | By Alok Singh and Suhani Singh

110 digital stalls make an impact on 18,500 visitors

The 21 international edition of Media Expo on indoor and outdoor advertising solutions was held in Hall 18 of Pragati Maidan in New Delhi from 30 July to 1 August 2010. New launches were EFI Rastek by Mehta Cad Cam Systems, Neolt UV Printer launched by Rex-Tone Industries and Dilli Precision’s UV curing printer Neo Titan 160 by UV Printers India.

The three day show had a footfall of 18,500 visitors from India with international participation from Dubai, Korea and China. A total of 110 companies exhibited across the signage, POP, advertising, printing, retail and shop displays and gift sector.

HP, Monotech Systems, Apsom Infotex, Caldron, Apsom Technologies, Ess Dee Nutek, Negi, Mehta Cad Cam, Mutoh, AT Inks and Mitsu Inks were among the major participants.
There were approximately 200 brands from various companies on display at the exhibition along with the concurrent office expo show.

Pitney Bowes were present with its office mailroom solutions in the office expo segment of the Media Expo.

HP spotlight on latex technology as wide-format grows at 25.8%

HP India showed innovative and creative print application printed on their latex Designjet L25500 printer across personalised applications in indoor and commercial segments. HP's latex technology with L25500 printer has been a great success with more than 30 printers installed across India. "L25500 is small and versatile printer. It offers a distinct platform for diverse print applications," said Puneet Chadha, director GSB, IPG, HP India.

"Digital wide-format in India is growing at 25.8% which is the highest in the world. A vertical like home furnishing is an upcoming market growing at an annual growth rate of 35% in the last five years. It is a Rs 10,000-cr market which is slated to grow to Rs 20,000-cr by the year 2012," claimed Chadha.

Home and office applications like rain coats, personalised chairs, pillow covers, curtains, shopping bags and table tops, walls and ceiling prints, tiles, wooden furniture, paper media, flat media along with illuminated signage, vehicle graphics, banners and wall coverings was highlighted.

Home furnishing has only six percent organised market size with big home furnishing houses and rest is unorganised. India has around 6,900 home furnishing retail outlets and more than 33% business comes from Tier II and Tier III cities, which is very promising, added Chadha.
The market will be more like print-on-demand, where customers can come straight and get customised printing. We see a trend that the affluent urban class spends around 30% of their construction budget on furnishing.

To cater to such a promising market, we are focusing on building our strength with our channel partners and indulge in more awareness drive as a part of go-to-market strategy, concluded Chadha.


Monotech debuts new large-format printer

Monotech Systems, supplier of pre-press, UV and digital printing machines launched Xaar proton Pixeljet 3308, an eight-head printer which runs at 9,000 sqft per hour, at the Media Expo. Also on display was a Proton four-head printer.

Pixeljet Proton consists of Xaar Proton printhead and is considered to be the fastest in the world. The wide-swathe Proton printhead measures 53.7 mm and is designed for indoor and outdoor graphics. It features piezo and nozzle processing technology and jets a 35 pico-litre drop size from individually layered nozzles.

"The expo was excellent. Our newly launched Xaar Proton Pixeljet printer got five orders," said T P Jain, the director of Monotech Systems.

"A general upswing was observed among the printers. The UV flatbed printer was a trend that caught the attention of the visitors. Our stall was thronged by 700 visitors, 70% coming from north India," added Jain.

Monotech has an installation base of 375 units in India. The company manages the Skyjet and GCC brands for  the large-format industry in India.

Dilli launches white ink UV printer

At Media Expo, Digital Illustrate Inc (Dilli) formerly Dilli Precision in partnership with UV Printers India, launched Neo Titan 1604DW UV printer with white ink, for the Indian market.
The Neo Titan India launch follows its  successful launch at International Sign Association (ISA) International Sign Expo 2010, USA.

Present at the launch – during his first visit to India, Dr Keun Soo Choi, president, Dilli, said: "The Indian market has given tremendous response to our products. This launch will advance our commitment to the ever-growing signage market in India."

Kirti Vijay Sharma, president of UV Printers India, said: "We already have 12 installations of
Dilli UV printers across India. Dilli is the only company to have developed and delivered more than 1,000 UV printers across 40 countries."


Acr-i-Hybrid UV machine launched

New Delhi-based Acrymonomers, the sole distributors for AT Inks, launched Italian Acr-i-Hybrid Neolt UV Printers in 1.5 to 3.2 metre size with Spectra Nova print head. The 30 picolitre printer, has speeds varying from 500 to 800 sq ft per hour. Manish Agarwal, director, Acrymonomers said: "We booked few machines to be disclosed soon." He added: "We also introduced an innovative payment scheme, wherein the printer can pay for in 24 monthly instalments that includes the capital cost of machines along with the eco-solvent inks to be supplied by AT Inks." Also on display were eco-solvent machines with Epson heads.


Infiniti launched Konica Minolta YF-320K super wide- format printer with one touch capping, control panel on the printer and 3.2 metre print width and YF-180E eco-solvent printer with fifth generation print head and 1.8 metre of print width. Also on display were VK-JET3200 and ULTRA-JET 3500 series printers. "It was a busy show with good sales, enquiries and bookings. Despite rains, we got good visitors at our stall," said Deepak Wadhwa director of Infiniti.


Macart launched the Picojet Proton. The machine comes with 35 picolitre drop size, 382 nozzle head and delivers quality prints at 600 sqft per hour. Full array of electronics and software has been developed by Macart in-house. Macart sells directly in Maharashtra and serves rest of India through a dealer network. "Despite rains, we got visitors from across India with majority from north India followed by Maharashtra and south, which made the expo a huge success for us," said Atul C Gandhi, director at Macart.


Mitsu Inks displayed Mitsu-Dx series inks compatible for Xaar, Seiko, Spectra, Konica, Proton, Skywalker and Electron Heads. Right promotion is the most important factor for any product to survive in today’s competitive market. "Media Expo is the right platform for display of digital solvent inks," said Hanif Belim, director of Mitsu. "Xaar head inks are quite popular and were in demand at the expo. The show has been a success with enquiries from across India," Belim added.


Angel Cad Cam launched the compact portable Plasma cutting machine HBST 2005 that can cut 1 to 2mm metal effortlessly. The machine is low on maintenance cost. "We had good number of visitors. More than 15 orders for our machines, mostly for the laser engraving, were booked," said Anil Kumar, managing director of Angel Cad Cam.


Mehta Cad Cam launched Gongzeng Poloris, 15 picolitre spectra head printers and EFI’s Rastek H650 hybrid UV flatbed printer. The EFI’s Rastek offers a high resolution of 1200x900dpi with advanced grey scale print heads. The machine comes with a compact and slick design. "MediaExpo proved good for bookings and enquiries. Customers can now relate to the Mehta Cad Cam brand in the industry," said Shailesh Mehta, director at Mehta Cad Cam.


Aditi Digital Media’s owner Vinay Rai said: "The show was small, not so good and there was nothing new. Negi and Mutoh had no machines, though we saw new things in LED and other ancillary products. For printers, a big show like PrintPack would be better prospects, where products are displayed under one roof." Aditi Digital Media is based in Shahi Market of Gorakhpur in UP east. The company is  engaged in flex printing with two 10ft wide-format Chinese machines from Leo and Witcolour. They print 50,000-70,000 sqft flex material per year and soon plan to buy a third machine from an Indian manufacturer.

Kumar Flex Media’s Panan Lal Chaurasia was at Media Expo, his first visit. Chaursia plans to install a 10ft new machine soon. This is for his firm Kumar Flex Media based in Gorakhpur in UP east. Chaursia said: "The show was good as I saw a variety of machines from vendors like Mehta Cad Cam, Apsom, Nutech and others. I will decide after evaluating the market. My budget is Rs 10-lakh."


Jain Printers based in Kishanganj, Bihar,  is engaged in the small offset business since the last 15 years with a turnover of approximately Rs 30-lakh per annum. The firm has two mini offset machines from Autoprint – a Colt and a Knight. "We wanted to diversify to a new business in printing and flex was the best bet. We have booked a new 10ft Multijet from Nutek. Kishanganj is a small area and there are no printers around. We will have to create a market here though there’s good prospects for printing political and educational material," said Padam Jain, who will take over the business from his father, Mangat Ram.

High Tech Printers has two machines, a Mutoh and a Spectra-head Chinese machines printing around 60,000- 70,000 sqft flex material per year. Pradeep Kumar, the owner of High Tech came all the way from Patna to attend the show. Kumar said: "The show was average with nothing much to talk about. I could hardly see anything new. The only exception was that four exhibitors had spare parts that our existing machines need, which was great. We need to have much bigger show than this for the wide-format industry."

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