Krishan Pandey: Digital print with automation is the future

In the rapid fire series, PrintWeek India asks eleven questions about print and beyond to Krishan Pandey, director-marketing of Avantika Printers.

It has won the PrintWeek India Awards for Digital Printer of the year in the last two consecutive years.

16 May 2018 | By PrintWeek India

What is the greatest strength of your printing firm?
The greatest strength is the effective execution of print jobs as per client’s expectation.
Which living print person do you most admire? Why?
My dad (MN Pandey), he is the one who has brought me into the colourful world of print.
What do you consider the most overrated virtue in printing?
According to me, it’s the ability to teach everyone that the encounters are small or big.
Which print technology, according to you, is the future? Why?
Digital printing with automation, it helps to reduce print job time cycle and errors.
Which words or phrases or jargon you overuse?
We do the print jobs which our competitors says they cannot do.
Your favourite print conference?
The conference during the Drupa show.
If you were to die and come back as a printing press or software, what would it be?
Ink, as no matter what changes it will still be required to assert its impression.
A technology or a thought process you think is a passé for 21st century press?
A passe of 21st century press is the single-colour offset machine.
What is your favourite Made in India print brand?
My favourite Made in India print brand is TechNova.
What do you most value in your customers?
The personal relation, it helps to make them understand the process we follow during the execution of print jobs.
What is your print motto?
Always send the best job to the clients and he will always reward you with more.
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