Exhibitor Speak: Ravi Agarwala, Apsom Infotech

PWI speaks to Ravi Agarwala of Apsom Infotech, an exhibitor at Labelexpo India 2012.

30 Oct 2012 | By Mihir Joshi

This is the third time we will be participating at the Labelexpo. We have showcased Cost-Effective Turnkey-Solution for Flexible Packaging Proofing and Mock-Up Production – from Roland working closely with CGS. The Roland DG solution, using the CGS ORIS Flex Pack, simplifies the process, making it easier, less expensive and more efficient than ever to create effective package prototypes that match the final product for packaging prototypes,Roland also offers a UV based solution that has the ability to print directly on the production stock. This gives printers the unbelievable advantage to packaging printers to show their customers a facsimile of the actual product that will be delivered. Roland offers a complete line of inkjet printers and printer/cutters, including new UV-LED and metallic eco-solvent models.

In the last five years, the label industry has been grappling with the need to deliver package prototypes; efficiently and quickly. This solution addresses such a need alongwith the ability to do proof of colour too.
The key trends in the packaging segment is technology, which has always been at the forefront; with a stronger position adopted by Digital Inkjet to serve various needs including prototyping, proof and short run production. Although more and more vendors are showcasing similar technologies, its not of much concern to us as they do not provide solutions as we do. We're confident that such technology is enough to support the number of vendors now flooding the market. A new application will always be supported by advancement in technology. We're always under pressure to sufficiently interest and engage the target audience. This being a new direction taken by our product offerings, will limit the number of users who can appreciate the true value of the offering.
We see immense growth opportunities in prrofs, prototypes, short-run production and metallic effects. At Labelexpo, the label printers shopuld spend time to understand the new technology on offer. It will save you time effort and money.