Elizabeth Staab: Customers demand eco-friendly packaging

Is there a Green Gap?

Customers are increasingly demanding ecologically friendly product packaging, particularly in fast-growing, developing economies such as India. Moreover, the middle-class is becoming more conscious of the negative impact single-use packaging can have. By addressing this trend proactively, manufacturers can demonstrate that good environmental performance and commercial value can coexist and earn them a competitive advantage. In addition, there are a number of other trends driving sustainability efforts in the packaging industry, such as the growth of eCommerce, plastic substitutes and improved waste collection, among others.

One simple action plan for India

In one of our recent projects in India, we shifted from diesel to LPG in boiler and thermic fluid heaters. This project brought us cost savings together with improving current trends of production volumes and petroleum price matrix. This can be an action plan which can be implemented across India.