There are better ways of doing business

In the last one month, there are two news that have grabbed attention – the coalgate and FDI in retail, the latter for the good or worse. I am reminded of a law written in the darkest of the Book of Life – If you look at a thing nine hundred and ninety-nine times, you are perfectly safe; if you look at it for the thousandth time, you are in frightful danger of seeing it for the first time.

29 Sep 2012 | By Noel D'Cunha

All theory, all reconstruction, all probabilities, are nothing compared with the simple, physical truth of what actually happened, what will actually happen if it has not. If only we say, we could see it all; see all before it will actually happens...

Talking about FDI in retail, one can see opportunities for the Indian print industry. So do the print firms. But, are we ready for it? One of the chronic niggles with the Indian print industry is the reluctance to adopt best practices, some as simple as reducing wastages in ink and paper. All the successful print companies have adopted them, and it has worked for them, why will it not work for others? After all, as the ad campaign for Kotak Finances tells us, “a rupee saved is a rupee earned”.

While the successful print companies are progressing, there are working signs that the profitability of the others are becoming less. However, some promising intiatives like developing quality standards and report cards, transparency in the print market place, can make a big difference to the bottomlines.

The new economic reforms, if implemented have considerable potential for the Indian print industry, but it will have to strengthen its position in the market to exploit the enhanced power these reform will offer.