Colour management and stringent quality control is very important at every stage, says Vaibhav Kothari

What does the name of your press signify?
There are two aspects to the name, Integrity Print Media. One, it depicts honesty and highlights that the company has strong moral principles. Two, it also means integration of all the services from pre-press to despatch all under one roof.

What is the first image you printed at your press?
When we installed Heidelberg SM 74 in December 2012, the first image that we printed was Lalbaug Raja.

Who is the one worker you admire in your press?
I admire Alexander Fernandes. He is the main operator of my press.

Why do you admire him?
The reason is his expertise of running a  press and more importantly his commitment and dedication.

One job that was a failure?
It was Hairbless MetPET carton job for Mankind Group. The job was a disaster.

Why was it a failure?
MetPET jobs are always critical. The Hairbless was our first pharma packaging job and first MetPET job as well. The run length was 12-lakh cartons. We were able to achieve the colour but it was inconsistent and the film quality was very poor.

What is the lesson you learnt from the failure?
We realised that colour management and stringent quality control is very important at every stage.

One quality measure which you would like to follow?
Colour management and camera inspection system.

One print job that you produced, which surprised everyone?
Dermascript was a promotional product produced for Yash Pharma. It included literature on dermatology. The speciality of this job was that it was conceptualised to look like an old scripture. So the colour combination and crookedness of the pages and a thread to hold all the pages together had to be done very carefully. 

Your favourite brand of paper?
ITC

Your favourite brand of ink?
Toyo and Seigwerk

The biggest trend in the print market in your city?
I see a new breed of players who do only small batch packaging jobs. For instance, a converter in Malad accepts only those jobs which have a maximum run-length of 5,000.

Who is print's biggest threat?
Printers giving rate break-up to the clients is the biggest threat to the industry today. I don’t see any need for the printers to do so.

To the next gen, what does print stand for?
Quality, commitment and brand management.

A song you would like to play in your printing press?
Dream On by Aerosmith

A celebrity you would like to invite to your printing press?
Amir Khan

When you dream, is it in RGB or CMYK or in B/W?
Of course CMYK.

One author or painter or designer or photographer whose work you would like to produce?
I would like to print for a friend, Rachit Vohra, who is an upcoming photographer