All about print complaints and print awards; plus Fespa

ASCI’s upholds complaints against 10 print advertisers

26 Apr 2014 | By Mihir Joshi

In January 2014, The Advertising Standards Council of India (ASCI)’s Consumer Complaints Council (CCC) upheld complaints against 134 ads. In all, 144 ads were complained against. The health and personal care category continued to lead with the highest number of complaints received in January 2014. Ads in the Personal and Healthcare sector category again emerged with 77% of total misleading advertisements.
The CCC found the claims in health and personal care product or service ads of 105 advertisers, released in the press, to be either misleading or false or not adequately/ scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints that were upheld included ads by Philips Kerashine Range, Dabur Chyawanprash, Dabur Shilajit Gold, and Zandu Kesari Jeevan, among others.
The CCC found claims in print ads by 10 different advertisers that were not substantiated, violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld.

Pepper Awards recognises print
Winners of the Pepper Awards 2014 organised by the Ad Club Cochin were announced at a ceremony on 11 April. Stark Communications emerged Agency of the Year.
The awards were segmented as ‘Kerala Specific’ and ‘Open Category’. The jury comprised Priti Nair, director, Curry Nation; Raj Nair, CCO, BMB India and Pratap Suthan, managing partner, Bang in the Middle.
Stark Communications picked up the award in public service – poster campaign. Be Positive 24, Blacksheep, Thoughtblurb and Idiom also picked up awards in public service – poster single, public service – press, package design and product brochure design respectively.

Fespa Digital to focus on interactive knowledge sharing
Fespa’s Feature hub program and World Wrap Masters will return for Fespa Digital 2014. Fespa Digital is scheduled for 20-23 May, 2014 at Munich’s Munich exhibition Centre with a brand new competition format.
The pro wrap competition will remain the focal point of the World Wrap Masters, in which up to 36 individuals from across the globe will go head-to-head to compete to become the World wrap master.
Taking place at Wrap Hub (stand 150, Hall A2), this year’s participants will not just be wrapping cars, but will also have the chance to wrap an array of more challenging items such as mannequins and bathroom fittings to showcase the wider applications of wrapping.
The content program for Fespa’s Digital Hub has expanded with the addition of a major keynote presentation and other high quality seminar sessions from key industry leaders.
The Hub content has been developed to explore the opportunities and challenges for printers in the wide format digital print market. Whether printers are already established in digital and looking to expand their services, or are just starting their journey into digital, there are sessions for everyone.
A newly announced Keynote Session on day two offers printers an invaluable opportunity to hear from Carola Lammich, print procurement manager, Deutsche Bahn, who will discuss the company’s strategic approach to print suppliers and how they are likely to develop. She will also cover how Deutsche Bahn interacts with its suppliers.
Hubert Hoger, managing partner at Datamedia and Bert Martin Ohnemuller of Neuromerchandising Group will speak about how controlling prices along with calculation of hourly rates to increase cost effectiveness and power of emotions, how neuro-merchandising revolutionises the point of sale market, respectively.

Mihir Joshi, besides being a PrintWeek India scribe, is a central defender and supporter of AC Milan. In his weekly column he immortalises the power of print with the same passion with which he gets excited about the world's greatest game.