Me and My - Xerox Versant 3100 Press

Uma Mahesh spearheads Kochi-based Drisya Creations. She says, the 3100 will help expand Drisya’s client list from offset printers to corporate and advertising agencies

15 Dec 2017 | By Priya Raju

Describe your company.
Established in 2006, Kochi-based Drisya Creations, a sister concern of Drisya Communications, is an advertising agency. It’s a partnership firm with Mahesh Thanayath as the partner. The three branches of Drisya are equipped with essential digital printing machines. It began it’s digital journey with the Xerox C70. Since then it has grown from strength to strength. 
When did you invest in the press?  
We installed the press in April 2017. It was also the first Xerox’s Versant 3100 installation in India. 
What does the machine do?
The CMYK digital production printing machine can print on coated and uncoated papers, bright papers, labels, business cards, glossy brochures, window decals, durable/synthetic papers, greeting cards, tabs, embossed, polyesters and custom solutions. 
Why did you choose this particular press?
Considering the growing print volume, we were looking to upgrade our production equipment to achieve higher productivity at economical operating cost. The Versant 3100 was a perfect fit. 
Did you look at any other similar press?
We were initially contemplating between the KM 1100, the Canon 10000 and the Xerox Versant 3100. However, post the evaluation, the Versant 3100 was a clear winner for us. 
What features of the machine do you particularly like?
The machine is feature rich, from 10-bit RIP processing to a full width array that allows online calibration, profiling and image to media alignment. Also, the compact belt fuser enables the machine to handle a wide variety of substrates that expand our client list from offset printers to corporates and advertising agencies. 
How fast is it? 
The press is capable of printing at a speed of 100ppm with a duty cyle of 12.5 lakhs A4 impressions per month. 
How reliable is it?
The fact that it has enabled us to dabble with a variety of applications from polyesters, linens to specialty/textured media, shows that it’s a versatile press. 
What’s the quality like?
For us, it’s not just about getting great quality prints, it’s more about getting these prints in quick time and that is where the automation features of the Xerox Versant 3100 helps us. 
How easy is it to use?
A touch of the button, and it prints. 
Would you say that it offers value for money?
It allowed us to offer our customers the value of quality and convenience.
Has it won you any new work? 
It’s only eight months now, but I am sure with the quality and speed we produce prints, we hope to add a few more.
What about the pre- and after-sales service?
Whether it is technical or operational, Xerox has extended all support.
Were there any difficulties experienced during the installation or after?
Not really.
Who do you think is the machine right for?
It’s a heavy-duty machine, and will be useful to those who have short-run printing jobs with bigger SKUs.
Under what circumstances would you invest in another such press?
We have always looked to reduce our overall costs, produce more and grow our clientele base across the industry segment. When we reach a stage where we see a need for another digital kit, either at our existing locations or any new one we plan, we will surely do.


Supplier’s response
Balaji Rajagopalan, executive director - technology, channels and international distributor operations, Xerox India, says, “The Versant series has set a new benchmark for the mid-production presses and has been very well received in the Indian market. We are happy to have further strengthened our relationship with Drisya Creations, our first Versant 3100 customer. In a very short span, they have flourished and we hope that the Xerox presses, Colour C70 and Versant 3100, will help them grow leaps and bounds. Considering their huge growth in print volume, the Versant 3100 is an ideal choice to turn jobs faster, boost productivity, and improve margins through automation.”

Contact Xerox India, Priyatosh Kumar,