Under Forty: N Sreekumar (Bhavish Graphics)

He has just reached the 40 milestone. He, who pioneered the POD model, has conceptualised Sansrack. A venture servicing the publishers to revive the back titles. He believes, ‘Let any book not die’.

19 Dec 2014 | By Tanvi Parekh

When did you decide to join the business?
In 2004. After I was threatened ‘either you take over or the business is going on the block.

Where do you learn the tricks of the trade? In an executive education programme or on the job?
On the job! I was a banker before taking over the business!

What is your greatest print / business achievement to date?
Being the first printing company in India to get on board the real print-on-demand model; one copy printing!

What technology has made the biggest difference to your business? The best break-through in print technology in the past hundred years
Digital printing technology. Always believe that the next break-through is the best of the break-throughs and they will never remain the best forever!

What do you prefer: a mentor in the industry or brain storming with like-aged?
Initially, a mentor for sure, to learn the tricks of the trade...

The most frequently used mantra in your organisation? Your motto in life?
Be there first! Do it fast!

If you won Rs 25 crores what would you invest in? Why?
With the present business scenario, I would put it in FDs.

For a working lunch if you met the PM of India, what would you talk to him about?
When are you going to give “printing” an industry status?

One person who impressed you with wisdom. Why?
There are more than one...

What’s the first thing you do on entering the office?
Have my cup of green tea

When you see a great piece of print created by your competitor, what is your reaction?
Appreciate it, for sure!

What is your greatest print / business achievement to date?
When I finished printing a copy of a book while the CEO of a publishing house finished seeing my press!
PS: He is a happy customer now.\