Under Forty: Chaitanya Kejriwal and Siddharth Kejriwal (Parksons Packaging)

Not all packaging converters are created equal. The Kejriwals are the bigger fish in the pool who conceptualise unconventional designs and produce award-winning packages. They consistently excel because they relentlessly experiment.

19 Dec 2014 | By Tanvi Parekh

Where do you learn the tricks of the trade? In an executive education programme or on the job?
On the job.  In Dave McClure’s words “I would rather get 100 K and be a case study than pay 100 K to read a case study “

What is your greatest print / business achievement to date?
Chaitanya: A solid ROCE (Return On Capital Employed) achieved with full integrity.
Siddharth: Being rated as the most credible packaging converter in India.

The most frequently used mantra in your organisation? Your motto in life?
Always face the truth.

If you won Rs 25 crores what would you invest in? Why?
Chaitanya: Most of it in safe instruments that yield a consistent return over long periods.  Some of it on new disruptive technology.
Siddharth: In my children – they will pay me the highest dividends.

For a working lunch if you met the PM of India, what would you talk to him about?
What are his five key indicators for the progress of the country and how does he see them change over his term.

When you see a great piece of print created by your competitor, what is your reaction?
Admire it and then strive for 10X improvement.

If you were NOT in this industry, you would have ...
In the tech space or movie business

Cat naps? 10 hour snooze? Or catch up on sleep during the weekend?
Eight hours of solid sleep. Nothing less. Nothing more.

What do you prefer: a mentor in the industry or brain storming with like-aged?
A balance between both schools of thought.

Biggest luxury on your shopfloor
Chaitanya: Idle time.  It’s very expensive.
Siddharth: A lounge for customers to relax, drink coffee and surf if they are waiting to approve a job!