Four creatives and their favourite campaigns

By 11 Dec 2019

As 2019 comes to an end, the Campaign team asks agency heads about one piece of work created by a competitor in the last decade.

Swati Bhattacharya, CCO, FCB Ulka
When I look back at the last decade, the piece of work that I really wish I would have done was Dove. The absolutely pure understanding of women and how beauty is something that is imposed upon us, that was amazing! The way it was executed, through sketches or talk to your daughter before the beauty industry does, I think, it’s seminal work and I am a big fan of it that way!

Navonil Chatterjee, joint president and CSO, Rediffusion
Bajaj INS Vikrant, Pepsi's ‘Change the Game', Airtel's ‘Har ek friend zaroori hota hai', Vodafone ‘Zoozoos' — well there are quite a few memorable campaigns that I wish I had been a part of. But if I have to name just one, it would be Virgin Mobile's Indian Panga League campaign. Eight teams, eight states, eight passionate fans, 105 online videos and one hell of a joy ride. It was cheeky, insightful and above all, highly enjoyable, every time you saw it. That's what I call is true content marketing!

Kunal Jeswani, CEO, Ogilvy India
The 2019 German Rail campaign by Ogilvy Germany. It is a stunning campaign. A brilliant idea with data, technology and customisation beautifully built into the heart of the campaign. Brilliantly executed. I absolutely love it, I am envious of it and I wish I had worked on it.

Gautham Narayanan, managing director, Wieden + Kennedy, Delhi
Meet the Superhumans, for London 2012 Paralympics created by 4Creative for Channel 4 (a broadcaster in the UK). It started with the simplest poster. I still remember being at a London underground station the day after the Olympics ended, and the Paralympics was about to start. As the train I missed left the station I saw this poster appear across the track. I smiled, and thought, that was clever. Bravo Channel 4.


(Courtesy Campaign)

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