Esko webinar looks at re-experiencing packaging

By 11 Sep 2020

With the changing consumer behaviour and social distancing norms in place due to the Covid-19 pandemic, adapting to digital technologies that aid the processing and management of packaging jobs has become a key to sustain in the new normal. Over 200 participants attended PrintWeek and Esko’s webinar on 10 September 2020 to embrace two such digital technologies – Esko Studio suite and WebCenter.

Esko Studio provides specialised effects and creative 3D visuals for artworks

During the webinar, Samarth Chandrashekar, manager – pre-sales and customer support from Esko, explained how the Esko Studio disrupts the traditional approach of getting customer approvals. “Esko studio is a software that employs 3D as a tool to boost communication among packaging professionals. Anyone who is working with Adobe Illustrator will have the same ability to look at the artwork, modify it and then refresh it to get a 3D view of the artwork with Esko Studio. The tool enables the gathering of vital information about the job to help get quicker approvals from customers.”

The Esko Studio caters to a wide range of applications such as corrugated boards, flexible pouches and cartons among others. It comprises an inbuilt material library to enable customers to select the most suitable substrates during their print finishing processes. It also provides an accurate calculation of shrink sleeves and warping and helps in the creation of enhanced packshots.

A case in point is how the software suite enabled Mumbai-based packaging specialist, Mudra Digital Graphics, to provide their customers with digitally rendered super-imposed images and stack them with customised backgrounds. The suite enabled the company to include specialised effects, creative 3D visuals for artworks and send packshots to customers with optimised features.

Another such company is Mumbai-based Temple packaging, which has experienced drastic reductions in the time taken to prepare 3D mockups of jobs using Esko Studio as it enabled their operators to work directly in Adobe Illustrator to create and design 3D rendered drink cans, flexible pouches, cartons, boxes, shrink sleeves and share the designs with their customers.


Esko's toolkit helps create and execute perfect shrink sleeves

The Esko WebCenter is web-based packaging management and collaboration platform employed in the pre-production, specifications and approval processes in a project’s lifecycle. “WebCenter is a configurable web-based, collaborative solution to easily manage inputs to your business which enables you to easily track and measure on-time delivery and quality. It is a one-stop management solution for customer specifications, process and approvals,” said Chandrashekar.

He added, “The WebCenter is an ideal solution to tackle the key challenges that we are facing today because of the pandemic such as complex work processes, ineffective communication and single server data access.”

Packaging major TCPL claims that the Esko WebCenter has been their lifeline for facilitating processes right from marketing to post-production. Not only packaging companies, but WebCenter has also improved operations at pre-media houses such as Vakils, which deploys the digital platform for managing artworks, both creative and process management.

Further, Prakash Dharmani and Shrihari Rao of Essel Propack, an extensive user of Esko products, shared how the WebCenter has been an integral part of the lamitube specialist’s Essel Artwork Collaboration Tool (e-Act).


3D packaging innovations at Essel

Rao presented a range of 3D packaging innovations at Essel to explain how 3D integration has helped the company to visualise the package better, facilitate print modelling processes and cut down the number channels involved in the job’s execution. While Dharmani provided insights on e-Act’s journey including its workflows and integration with SAP and how it boosted the artwork approval processes at Essel. “We have implemented the use of Esko products across all our global facilities and we give credit to the Esko team for seamlessly imparting complete knowledge to us,” said Dharmani.

Overall, the webinar was a one-stop event to understand the technical know-how involved in digital 3D visual technologies and how it is set to play a key role in shaping the future of the packaging industry.

Events

Dec
08

ProPak India 2020 NEW!

Dec 08 - 10 Dec 2020
Pragati Maidan, New Delhi

Latest Poll

What will be the impact of the recent GoI memo which says no print activities for all ministries and departments?