Dainik Bhaskar Group has devised a print media campaign featuring Salman Khan which promises readers a chance to win prizes worth Rs 21-crore which revolves around the theme ‘Life Badal Jayegi, Boss’. This initiative is to engage readers and garner interest among non-readers which will aid in circulation expansion.
Dainik Bhaskar’s well-implemented circulation expansion strategy has delivered strong results on account of increased market share. As per last ABC circulation reported data (July-December 2018), Dainik Bhaskar continues to maintain No 1 Circulated newspaper of India as well as leadership in Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, Haryana, Chandigarh, Punjab (four urban Cities), besides maintaining close No 2 position in other markets.
Girish Agarwaal, promoter director, DBCL, said, “Dainik Bhaskar Group has launched its mega scheme ‘Jeeto 21 crores’ across its footprint in 12 states in Hindi, Gujarati and Marathi languages. The scale of the offer is unprecedented in the context of the Indian media industry. Our purpose of acquiring new readers and the retention of our existing readers will get a big boost through the scheme. We have engaged Salman Khan as the face of the scheme campaign. His popularity amongst the masses across all our markets will help ensure visibility for the scheme. This will help boost print readership and Dainik Bhaskar stands at the forefront of championing the cause of print in this country.”