Actor Salman Khan launches personal care brand Frsh

By 29 May 2020

Bollywood actor Salman Khan has launched a grooming and personal care brand, Frsh, in a joint venture with Scentials.

The Frsh sanitisers are 72% alcohol-based

Frsh, a brand co-created by Khan and Scentials – a beauty and wellness startup co-founded by Jinesh Mehta and former tennis professional Mahesh Bhupathi – will be launching some new products in the next few months.

Khan also has clothing, fitness equipment, gym and eCycle brands under his custody. The actor has been vocal about maintaining a healthier lifestyle, which is especially necessary during a pandemic, such as the present times. Keeping this in view, the brand will first launch a range of hand sinitisers.

"I wanted to come up with affordable, but good quality personal care products for everyone and that's where the idea of Frsh came into play. The first products we are launching under Frsh are a range of hand sanitisers. We also plan to launch other products in the next few months," said Khan.

The Frsh sanitisers, which are 72% alcohol-based, are available on its official website, and will be later available at stores.

The brand Frsh has been in the making for over a year and the team is now all set to launch a series of products ranging from sanitisers to fragrances and other personal care or grooming items.

Early last year, Unilever Ventures, a venture capital and private equity arm of Unilever, raised Rs 25 crores in a Series A funding for Scentials.

Mehta, a packaging specialist, has been focusing on producing high-quality beauty products at affordable prices to customers through Scentials. Last year, Scentials launched cricketer Virat Kohli’s ‘one8’ brand in the fragrance category in January and followed it with launching skincare brand, Arias, with actor Lara Dutta.

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