39% of Indians read newspapers: IRS 2017 Report

The printing industry is in safe hands so far as the readership is concerned. This was the key finding of the IRS 2017 report released on 18 January 2018. According to the Report, 39% of Indians (12+ years) read newspapers, and 20% of all newspaper readers in 50 lakh plus population towns read newspapers online.

19 Jan 2018 | By Dibyajyoti Sarma

Tags : IRS 2017 Report;

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The Indian print and packaging industry is not catering to a billion-plus consumers. Most of the companies are selling to the same set of clients and segments.

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