Vivek Kumar: India has one of the best recycling rates

By 15 Jul 2021

The country needs stronger support from each stakeholder in the value chain to tackle packaging waste, says Vivek Kumar of Avery Dennison.

Vivek Kumar of Avery Dennison

Is there a Green Gap?

India has one of the best recycling rates in the world. Also, constant developments are happening in the recycling world. Consumers are also more aware and alert compared to the previous few years. The brands and manufacturers are also taking responsibility and moving towards green packaging.

We have to continue on this path to become a more sustainable nation. Innovations in the packaging field, government regulations, consumer knowledge, and responsible brands will help us fulfil the gap. Packaging is one of the fastest-growing sectors in India. The demographic dividend and changing profile of households (high-income groups to change from 1:4 today to 1:2 by 2030) will enable consumption growth, leading to higher demand for packaged products. In addition, with the change in consumer behaviour and government legislation, the trend is moving towards more environmentally friendly packaging.

One simple action plan for India

India needs stronger support from each stakeholder in the value chain to tackle packaging waste. Right from sourcing material to discarding them after use, we need proper guidelines along with people’s commitment. Also, creating a market for recycled products is the need of the hour. A simple action such as the waste takeback programme can help solve the littering and collection problems in the country.

 

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