The Gen-Z Mantra- Simran Sharma

By 15 Jun 2022

Simran Sharma of R-Pac India talks to Mansi Gupta about her take on the print and packaging industry

Simran Sharma, R-pac

How does print impact consumers?
Print can have an impact on a consumer's mindset by communicating with them in terms of authenticity, reliability, transparency and security.

Your take on the print industry in the post-pandemic era?
The print industry was heavily affected during the pandemic but started booming in 2021. The power to adapt rapidly and sync with the new mindset is what sets it apart. 

What is your take on sustainable packaging?
We cannot eliminate plastic completely but can find solutions to make it sustainable in the long term. Industries are putting their best foot to achieve a circular economy. The steps are in progress, but I believe we would definitely be able to get the results.

Which is the most innovative packaging that you have come across?
Bamboo packaging is renewable and gives an aesthetic finish.

How can digital printing help in boosting creativity and consumer connection through packaging?
Digital printing works best for short-run jobs. With consumers demanding a variety of options for the same artwork, it helps in quicker outputs.  Consumers want to communicate with the package as an individual, so customising the package design as per that can further boost sales. 

Social media has become the newest way of promoting packaging innovations or learning about the newest trends in packaging. Why?
Social media is a quick and easy way for consumers to stay connected with the FMCG industry. It is a simpler approach to learning about various trends and innovations due to global inclusivity. 

Which is your favourite book?
Chanakya has helped me get better in handling difficult situations. The book helped me understand the importance of being steady in situations for the best results.

What accomplishment are you most proud of?
Woking in R-pac is something I am really proud of. The work and environment aids in boosting productivity in the workspace.

Are Gen-Z loyal to brands?
Gen-Z wants a better solution for their everyday problem. So they stay loyal to innovation brands have to offer. 

 

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