Spotted: Latest pack formats in Indian food and drink sector

By 11 Aug 2018

Using Mintel New Global Products Database (GNPD), Ranjana Sundaresan, senior research analyst, Mintel highlights India’s recent food and drink product launches that retail in innovative packaging formats

A-BabyStaples, B-Nutra Hi Pasta Nutralae, C-Nutri Foodz Air Pop, D-The Happy Grove, E-Maggi Masala-ae-Magic, F- LB Ray (clockwise)

A - BabyStaples: Quinoa khichdi

BabyStaples launched the Quinoa Khichdi, a new product which claims to be suitable for babies from eight months old and onwards. The product comes in an environmentally-friendly BPA-free packaging. It has a litho printed carton as a secondary packaging and the design on the carton effectively conveys purity, something that can appeal to parents. It is lined with a flexible stand-up pouch and features a zip to enable re-closing of the package. It retails in a 200g pack. 

B - Nutra Hi Pasta Nutralae: spinach pasta

This spinach pasta by Nutrahelix Biotech comes in a jar pack and claims to be free from gluten, wheat, maida, added colour, flavour and preservatives. Pasta is not often seen in a jar in India and its compact form is likely to appeal to some consumers. The injection blown jar is made of PET with a plastic screw cap alongside a tamper-evident feature. The jar has a paper-based, self-adhesive label, printed by the litho process, and retails in a 200g pack featuring cooking instructions.

C - Nutri Foodz Air Pop: chocolate flavour popcorn

The newly launched range of flavoured popcorn by Sri Chakrapani Imports and Exports claims to be a wholegrain and guilt-free snacking option which is air-popped and rich in fibre and antioxidants. The popcorn is packed in a flexible metallised film pouch, and is printed by the gravure process. The pack has a see-through “window” that lets you see the product which helps to gain the trusts of consumers.

D - The Happy Grove: virgin coconut oil

The Virgin Coconut Oil by KCK Agro Products comes in a flexible stand-up pouch format which is rarely seen in the edible oils space. The pouch is made up of multi-laminate packaging material,  and comes with a plastic screw-thread type of cap. It retails in a 50ml pack, and is said to be made from the organically cultivated coconuts from Kerala. It does not require refrigeration as it is extracted by centrifuge heat-free method and micro-filtered for extra purity.

E - Maggi Masala-ae-Magic south chicken masala

The re-packaged Maggi Masala-ae-Magic South Chicken Masala comes in a newly designed pack. The gravure-printed pack is a flexible stand-up pouch with a zip feature for re-sealing purposes. It retails in a 36g pack which contains six single-use sachets of six grams to ensure daily freshness.

F - LB Ray refined olive oil cooking spray

The Refined Olive Oil cooking spray by LB Consumer Goods now comes with a newly updated pack design in a spray format. It comes in a 200ml two-piece aerosol aluminium can. The cap is made up of plastic with a press on closure type. The brand claims to provide only two calories per spray and does not contain propellants, preservatives or argemone oil. This metered spray will appeal to consumers who are watching their weight or want to cut their oil consumption.

Mintel Global New Products Database (GNPD) is committed to delivering the highest quality, detailed data on new products in the food, drink, beauty, health, and personal care industries, among others. Mintel GNPD combines local and global expertise in 62 countries, and is able to track packaging-specific characteristics from products around the world to drive a company’s innovation process. The products featured in this article were selected by Ranjana Sundaresan, Senior Research Analyst at Mintel. For more details, visit



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