Spotted: Five innovative packaging formats in India’s beauty and personal care industry

A: Love Beauty and Planet Tea Tree & Vetiver Aroma Daily Detox Body Wash
The Love Beauty and Planet range of products are packed in 100% recycled bottles and products are infused with delicate scents with natural and ethically sourced oils and extracts. The 100% vegan product is formulated with a blend of tea tree oil and a vetiver scent and claims to have a very small carbon footprint. It retails in a 400ml pack made from 100% recycled injection blown PET bottle and a flip-top cap.

B: Vaseline Derma Care Advanced Repair Body Lotion
This product has been relaunched with new brand and product names. In a newly designed 400ml HDPE pack, it features a revolutionary smart pump that locks easily and raises and turns 90° with no mess and offers ease of disposal. It features a flexo printed self-adhesive label and as well as foil blocking.

C: Vaidya Nanal's Ayurveda Eclosin Protein Shampoo
This product is said to provide the scalp with dual nourishment in the form of herbal medical properties and nature-identical proteins. It retails in a 200ml extrusion blown plastic bottle with a flip-top closure and features a gravure printed self-adhesive paper label. The uniqueness of the bottle is its shape that incorporates a built-in hanger for hanging it at the point of use and the flat cap enables the bottle to stand up on a retail shelf.

D: Aveda Shampure Nurturing Shampoo
This shampoo has a calming fragrance, which contains certified organic lavender, petitgrain, ylang-ylang and other pure flower and plant essences. The product retails in a 250ml recyclable pack made with 100% post-consumer HDPE material and is printed by silkscreen for decorative purpose. The product is manufactured with 100% wind power in the brand's primary facility.

E: Ever Clean Yummy Berry All-in-1 Sanitizer
According to the manufacturer, this moisturising and non-sticky spray is clinically proven to kill 99.99% of germs in seconds, while cleansing like water and drying easily without a sticky feel. It can be used as an antiseptic for skin or on minor cuts and injuries, and as a disinfectant. It retails in a 500ml injection blown PET bottle and features a flexo printed self-adhesive label. It comes in a spray format with a long dispenser lockable pump.