Private View: Softouch Fabric Conditioner

Raju Kalgutkar, chief manager-packaging development, consumer products division, Piramal Enterprises

The elegant shape of the container makes the pack pretty handy and provides a premium look to the pack.

The tamper-evident cap is inbuilt with a unique measuring feature.

The matte finish of the cap makes a descent contrast with the gloss finished shrink sleeve, which is attractive.

The lines on the cap provide a proper grip for opening and closing of the cap. The graphic design and positioning of the text is aligned as per the contour shape of the bottle.

However, the product can be bettered if the tamper-evident ring is functionally improved, as it doesn’t break easily at a single go. 

Deepa Naik, head-packaging development, Hershey India

The product is packed in a unique blow moulded container with a highly ergonomical design.

The curvature in the centre of the pack provides sleekness and firmness while handling the pack.

The combination of black with golden motif is complementing each other.

The tamper-evident cap is designed to boost the shelf visibility, as it seems to increase the pack height.