11 Jul 2019
Sukhdev Singh Saini, Packaging lead, Colgate Palmolive
The product is packed in a rectangular pillow pouch formed on a Vertical FFS machine.
The highlight of the pack is the matte finish and combination of colours. The pouch laminate probably has three layers – matte BOPP, MetPET and poly.
The MetPET provides a barrier to the product while the three-layer co-extruded structure acts as the sealant layer.
The key messages on the front panel such as ‘Popped in India’, ‘Non-GMO’ and ‘Gluten Free’, works to believe that this ready-to-eat snack is binge-worthy.
Amit Saurkar, Head - packaging development - MTR Foods
The use of special Pantone colours along with the distinct brand name and clutter-free graphics imparts a good shelf appeal. The product shot is reproduced well with the use of gravure printing.
The BOPP matte lamination on top of the printed layer imparts a premium look to the package. All legal mandates are easily identifiable on the back of the pack.
The overall Pillow pouch gives a good impression of the size of the consumer.
One scope of improvement is that the manufacturer can experiment a matte and gloss combination. This can enhance pack aesthetics further.
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