Private view: Kingfisher Radler

By 06 Aug 2019

Radler is a carbonated non-alcoholic drink which comes with a frosted glass finish, giving the pack a beer pint look.

 Sukhdev Singh Saini, Packaging lead, Colgate Palmolive

The concept of the bottle is ordinary but what is extraordinary is its frosted glass finish. 

The asymmetric shape of the neck label along with the Kingfisher branding stands out on the shelf.

The use of lemon outlines as background graphics and the bright yellow colour of the paper label cues the lemon flavour with freshness, which is noteworthy.

The cap has three components – golden metal seal for good crimping on the bottle lip, HDPE ring for easy holding and taking off the cap and LDPE liner inside, the metal component for better sealing.

 

Amit Saurkar, Head - packaging development - MTR Foods

The company has used a paper-based profile label for branding. The brand owner has used three labels for the communication label applicator, which is a difficult task.

Overall labelling application quality came out good without major shifting and any misalignment. 

The bottle design ergonomics is also very good and gives a good grip while holding the bottle and the overall package is very handy.

The batch coding is not visible; a label with gloss UV varnish would have given a better aesthetic appeal to the bottle. Also, the brand owner should have tested a low-weight glass option as the bottle weight seems to be high.


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