10 Jan 2020
Amit Kale, associate vice president - packaging and automation, Reliance Retail
The brick-shaped velvet-finished outer box is eye-catching. A high gsm white back board is used for the outer box. The package not only gives the product a premium feel but also ensures that an expensive product reaches the consumer in its best form. The box is printed with an excellent colour combination. The chocolate bar and molten chocolate flowing out of a cube with hazel nuts gives a complete description of the product packed inside. The box is stamped with gold foil at first and further foil stamped with pink. One major scope of improvement according to me, is that the carton is conical, which requires modification in the folding machine. It could have easily been a simple rectangular carton.
Soma Roy, senior manager, packaging development, Bizongo The packaging of the chocolate constitutes of a gold embossed metallic paper on a mono carton. The texture of the mono carton, achieved through varnish, is similar to that of a mousse chocolate. The integration of heat sealable metallic paper makes the pack tamper-proof. The metallic effect creates desired impact. I feel that the print of the chocolate and hazelnut could have been better, as the depth of the graphics is lost in the background. The design of the mono carton is like a book. But, while opening the pack, it does not effectively meet the concept of a locked carton. The package can be optimised at the manufacturing point itself and can enable cost savings on the packaging material.
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