Chaman Singla: Sheetfed offset is the future of print technology

In the Rapidfire questions series, PrintWeek asks Chaman Singla questions about print and beyond

15 Jun 2022 | By PrintWeek Team

Chaman Singla Director, Amit Print ‘N’ Pack, Baddi

What is the greatest strength of your printing firm?
We are a hardworking team and are proud of our production speed.

Which living print person do you most admire? Why?
My father, Balkrishan Singla. He has been my guide since my school and college days

Which phrase do you overuse?
Minimise errors.

What do you consider the most overrated virtue in printing?
Relating quality and performance to a brand name.

Which print technology, according to you, is the future? Why?
Sheetfed offset will remain the future of print technology. It is a long-term investment with high quality dot printing and a minimal long-run cost.

What is your favourite Make in India print brand?
TechNova Imaging Systems. We have been using their products for the past 30 years.

What do you most value in your customers?
Our customers’ confidence, loyalty and patience towards us.

If you could change one thing about your printing plant, what would it be?
Eliminate human error through the use of automation technology.

Your favourite print show.
Drupa.