Shree MDG Print Solutions was established in 2011 on a 4,000sq/ft premises with a capacity to roll out 20,000 boxes per day. The company made a rapid stride and achieved success in packaging for textiles. Its current 11,500sq/ft area factory has a production capacity of 50,000 boxes per day.
The infrastructure of the company comprises of four micro embossing machines, two Grafica fully automatic Cylinder Press with inline UV for screen printing, a complete screen making set-up, Ryobi six-colour intradeck sheetfed offset printing press, cold and thermal laminating machines, cutting and punching machines and along with other finishing tools and equipment, an in-house design team for graphic designing, R&D department for new product design and development, ink kitchen for colour matching and a single colour offset press.
With this it provides screen printed and micro embossed sari boxes to its customers in Surat, shirt boxes to its customers in Bhilwara (in Rajasthan) and Mumbai and sweet boxes to its customers in Nagpur, Silvassa and Surat. The size of the packaging boxes utilise 350gsm to 400gsm of paper ranges from 15x22-inches to 22x32-inches.
The Jains said, “The onus is on us to make the packaging more creative. Often we get repeat orders for a particular design after an initial print run of 5,000.”
Their contention is, fashion merchandise such as saris, shirts and trousers are sold because of attractive packaging. Therefore, a special type of attraction is needed especially for the premium segment. That’s how Shree MDG started with micro embossed packaging, and diversified into screen printing with UV. And now we have started offering packaging that gets printed on an offset press.
On clear trend they notice is: Demand for screen printed packaging for the textile and garment manufacturers is growing. In order to be less dependent on one segment, the firm has diversified into sweet boxes and accrued year-on-year growth of 20%.
The Jains said, “We are successful in our venture of screen printed packaging because of satisfied customers. The demand for screen printed boxes is such that we had to invest in a second cylinder press. Our big ticket repeat investment in cylinder press is a reflection of our success in luxury packaging business. We have now become a multi technology packaging solution provider. We have maintained this success through stringent measures for quality control wherein we monitor whether the edges of the box peel off after UV printing. We also ensure perfect registration of print when we have multiple effects that get screen printed one after the other. Our UV effects have to sync in with the design elements. Currently we screen print 40,000 to 50,000 boxes and do micro embossing on 50,000 boxes on a daily basis."