The campaign attracted 73 registrations from professional photographers in the three days of the Photofair and offered a chance to the registered members of winning a Tata Nano car, through a lucky draw.
The Print My Emotions membership incorporates discounts on photo prints and IT facilities for service and delivery to its members and a further return on investment, which include winning Hyundai cars.
Declaring the winner – Pawan Harwani of Jaya Video Vision from Jodhpur, Rajasthan on the last day of the show, Ashiwini Arya, managing director of Perfact Colour Digital said: “We wanted to raise awareness about the new dynamism in the photo printing industry, which offers the consumers an attractive option to preserve photographic memories.”
Arya added: “The Print My Emotion campaign’s main priority was to gain new professional photographer memberships, which enhances our opportunity for business, as well as gaining market share.”
The addition of new members at the Photofair has now taken the total tally of professional photographers registered with Perfact to 269. Perfact also offers dealership schemes offering enhanced incentives. The company has 20 dealers and have gained 70 enquiries at the show.
Besides photofinishing services, Perfact delivers one-stop solutions for variable data printing, short-run print-on-demand, multi-colour indoor signage and graphic designing. The print company, the first one in Asia to acquire XMPie site licence, runs an impressive battery of colour production digital presses like Xerox iGen3, 7000 and 8000 presses; and HP Indigo 5500 six-colour digital presses at its office and factory premises spread over 20,000 sq/ft site.
The Rs 38-crore turnover company has a strong 100+ staff on its roster.