Marvel Graphic Studio immortalises Yash Raj movie

Dilwale Dulhaniya Le Jaayenge is set to complete its 1000th week in theatres this December and to commemorate this unique landmark, Yashraj Films have roped in Ahmedabad-based Marvel Art Gallery to produce limited edition serigraphs inspired by the Shahrukh Khan and Kajal starrer.

10 Dec 2014 | By Mihir Joshi

It will be a collector’s edition and the fans of the movie will have a chance to collect a truly unique signed and numbered print memorabilia.

These prints will have a certificate of authenticity that promises print quality equivalent to the world class print reproductions. This will be one its kind project which will take the print into new category, to the mass audience and its reach will be to the worldwide art collectors and print buyers.

Dilwale Dulhaniya Le Jaayenge which is still running in theatre is longest running running film in Indian cinema and second in the World cinema. 2015 will mark its 20-year anniversary in India theatres.

Marvel Graphic Studio are looking for an overall expansion of their manufacturing and distribution facility. The market for limited editionserigraphs has grown rapidly according to Chaitya Dhanvi Shah, managing director, Marvel Graphic Studio talking about the market he said, “We have been exporting prints to Australia, Hong Kong, Muscat, UAE, UK and US, but the market is really lopsided when you compare reproduction of foreign artists to Indian ones. This gap is bound to shrink.”

Marvel Graphic Studio recently claimed Fespa gold award in the ‘Fine Art Printer of the Year’ category.