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Times of India tops English dailies, Hindustan Times second

31 January 2018

According to latest readership data for 2017 released by IRS, The Times of India leads English dailies, ahead of the No 2 publication Hindustan Times by a huge margin. The total readership (last one month) of TOI stands at 1,30,47,000 while HT recorded a TR of 68,47,000.

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The Hindu is the third largest read English daily in the country followed by The Economic Times, the English business daily from The Times Group. Mumbai Mirror and The Indian Express are at No 5 and No 6, respectively.

The TelegraphThe New Indian Express and The Tribune are separated by a total readership of a few thousands at No 7, 8 and 9, respectively. Deccan Chronicle sits at No 10 among English dailies.

Top 10 English periodicals

The Times of India: 13047

Hindustan Times: 6847

The Hindu: 5300

The Economic Times: 3103

Mumbai Mirror: 1813

The Indian Express: 1599

The Telegraph: 1558

The New Indian Express: 1507

The Tribune: 1490

Deccan Chronicle: 1389

HT leads Delhi and Delhi-NCR; TOI dominates Mumbai

Meanwhile, Hindustan Times has claimed to top the Delhi and Delhi-NCR markets in terms of Average Issue Readership whereas The Times of India continues to be the leader in Mumbai.

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According to the data made public by the newspaper, HT leads the Delhi-NCR market with an AIR of 16.2 lakh followed by The Times of India with 11.9 lakh readership. In Delhi market alone, HT recorded an AIR of 13.89 lakh as compared to TOI’s 10.27 lakh.

Mumbai is continued to be ruled by The Times of India with 11.6 lakh readers while HT had an AIR of 8.3 lakh in the financial capital of India.

“HT has emerged as the largest brand in the most important English markets of Delhi plus Mumbai with a combined AIR of 24.4 lakh,” Hindustan Times said in a press statement.

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HT has also shared the readership numbers of the Punjab market where it has surpassed The Tribune. The English daily from HT Media has captured No 1 position in the region with an AIR of 2.7 lakh in comparison to The Tribune’s 2.4 lakh.

Mint, HT Media’s business daily, consolidated its No 2 position among the leading business dailies in India with an Average Issue readership of 2.39 lakh.

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