Faseem International strengthens its portfolio with Craffiti

Pune-based Faseem international is in the process of launching a new brand, Craffitti, where in they will offer customised designs to the clients through their website www.craffitti.in, which will be operational by next week and will offer a variety of options in terms of design and media used. The website will also offer a 3D representation of the image selected by the customers which make the selection process much easier by visualisation of designs in their house. Craffitti will offer over 50

23 Mar 2013 | By Priya Raju

Sanoj Gafoor, business development manager, said, "The digital printing market for the niche segment is largely an untapped market and there is immense opportunity which can be taken advantage of."

Gafoor further added, "People don't mind spending a bit more for innovative work rather than opting for a regular set of designs from a retail catalogue."

Faseem International Group was established in March 2010 with Shafeeq Salam and his partner Sanoj Gafoor at the helm of affairs. Endeavour, one of their brands, caters to the niche market and supplies customised wall decor design, furniture design mainly for office space. It also caters to the real estate market and its major clients includes architects among others.

The group installed an HP L25500, a wide format latex printer which uses water based inks through its aqueous dispersed polymer technology, a year ago, which current serves the purpose on its shopfloor and plan to invest in a laminator machine in the near future. Faseem uses eco solvent inks as architects, who are their major group of clients, require green certifications for projects.