This is Canon's fourth DreamLabo install since its India launch in December 2013. The Canon team describes it as a solution for "wholesale photo finishers" who are seeking to switch from silver halide technology to digital.
With this installation, according to Canon, India has emerged as the country with the largest number of installations in South Asia and the second highest in printing volume.
Puneet Datta, director, professional printing products division, said, "South India has emerged as the fastest growing market and a hub for superior image quality printing. In India, the demand for better printing output is being fuelled by the fast changing taste of discerning consumers and the manner in which they want to capture and treasure their memories."
He added, "The fourth installation in Mysore signifies that the demand for HD quality photo printing in India is increasing rapidly. There is a vast opportunity for premium photo printing in the country."
The Mysore installation has also raised the market share that Canon holds in this segment. According to Kazutada Kobayashi, president and CEO, Canon India, "The commercial photo printing market in India is worth Rs 4000 crore, of which nearly 20% is digital, which is about Rs 800 crore. With this addition, we aim to capture 15% of digital photo album print space in India by end of 2018”.
With an investment of Rs 4.5crore, the DreamLabo fits the bill of high quality and larger quantity output, thanks to the inkjet technology, which it has successfully deployed through its PIXMA desktop printers range, that runs the workhorse. The DreamLabo 5000 features a high-density print head, enabling over 300 mm wide printing output and incorporates Canon’s FINE (Full-photolithography Inkjet Nozzle Engineering) technology.
When used in combination with the automatic double-sided printing function up to 12x25 inch size, the DreamLabo 5000 is capable of printing approximately 1000 pages of A4 size content and 2300 pages of 4x6’ size content per hour.