As one of the biggest labelstock makers worldwide, Avery Dennison opened its first India factory in Gurgaon in 1997. It foresaw the potential that the Indian market had in store for labels and packaging at an early stage.
In 2008, the company set up the country’s largest pressure-sensitive labelstock manufacturing facility in Pune. This plant has till date seen three capacity additions first in 2010, then in 2012 and the latest one in 2015 when IN5 was commissioned. The IN5 is Avery Dennison's third coating line at the Pune facility and its fifth in India.
While the first four lines were hotmelt coaters, the IN5 was an emulsion coater, which, enabled the company to expand its basket of offerings and explore niche opportunities in the market.
Pankaj Bhardwaj, senior director and general manager for the label and graphic materials in South Asia, Avery Dennison, said, “We are thankful to our customers, supply partners and all the eco-system stakeholders for extending their support in making us the most preferred label and graphic materials manufacturers in the region. We have strong conviction in the long-term potential of the industry and hence have always invested ahead of time. We remain committed to expand the market, develop fit for market solutions and render excellence in servicing, in years to come.”
Focus on innovation and skill development
In 2012, Avery Dennison set up an Innovation Centre in Pune and a Knowledge Centre in Bengaluru, which is in line with its strategy to constantly add value to the industry through imparting knowledge and address the changing needs of the industry over the years.
Bhardwaj said, “As an organization, Avery Dennison works with an outlook of being both inwardly and outwardly progressive. Inwardly, by giving its employees an environment which is more conducive to learning and career development and outwardly, focusing on customer value add and working towards skill development through various initiatives in the market.”
“Avery Dennison India is committed to make the industry much more progressive going forward in future too. To make it a reality, it also partners with its customers in order to make their processes more efficient and minimise wastage,” concluded Bhardwaj.