The Allahabad-based firm has a multi-colour labels, computer stationery and printing material production operation.
This addition, in the Acuity stable, according to S M Ramprasad, assistant vice president of the India operations at Fujifilm, is an India-focused model.
“Keeping in mind our focus in the Indian market, we have worked on reducing the running cost of inks approximately to Rs 6-7 per sq/ft. It’s a calculated risk that we have taken considering the scope that we have to increase our volumes,” he said.
In addition to this, the company has its hands full with installations and ‘strong prospects’ for the next two-three months. To begin with, an Acuity Advanced Select will be installed at Neat Graphics and Acuity LED 1600 each at Bengaluru-based SGR and Sun Soft in Sangli, Maharashtra.
“The machines will be up and running at these firms by March. Here at the show, we have strong prospects for both the LED 1600 and the Advanced EY,” said Ramprasad.
In its pre-press segment, Fujifilm has on offer solutions from analog to digital plates, with a special focus on Pro T3, Pro VN and the newly introduced water-washable Flenex range.