Point-of-Purchase printer of the Year 2011:Resync Progressive Retail Solutions and Spectrum Scan

After a careful scrutiny of the entries in this category, the jury came up with two names - Spectrum Scan and Resync Progressive Retail Solutions as joint winners. The level of importance on the branding and product visibility made it difficult for the judges to choose the best out of the two.

25 Aug 2011 | By PrintWeek India

While Resync’s entry for Shoppers Stop displayed a specially designed dump bin to carry up to 40kg weight with a bottom lock and changeable branding option, Spectrum’s entries exhibited the execution of brand concepts through print and fabrication. The uniquely designed Nano Drop Box promoted ING Vysya Bank’s car finance whereas the dispensing unit for Colgate Plax Parasite held the mouthwash bottles diagonally, inducing the customer to pick one.

Joint Winner
Resync Progressive Retail Solutions and Spectrum Scan
Tel +91 22 6679 3500 / ketaki.raorane@classicstripes.com (Resync)
Tel +91 22 6660 4612/13 / amit@spectrummail.com (Spectrum)

Commended
Pragati Offset
Parksons Graphics
Jayna Packaging
Ajanta Print Arts
Jak Printers
Macromedia
Kohinoor Printers

Award winning entries
Resync Progressive Retail Solutions: Creativity. Challenge. Change.