Now, work on the go with Adobe’s cool apps

On offer are 14 new Creative Cloud desktop applications, several mobile applications and for the first time in the history of the company, two mobile hardware – an ingeniously-designed stylus called Adobe Ink and a ruler called Adobe Slide.

Adobe Creative Cloud gives users access to a collection of software for graphic design, video editing, web development, photography, and Cloud services. Creative Cloud is hosted on Amazon Web Services. It works on a software as a service model, a monthly or annual
subscription service delivered over the internet.

Stressing on the fact that the industry is dealing with a rapid pace of change, with the explosion of mobile and a need to work in a super-connected world, Umang Bedi, managing director South Asia, Adobe, said, “A range of new mobile apps and a host of tightly integrated Cloud services will allow creatives extend their desktop workflows to unlock professional grade creativity on mobile."

Bedi said the idea behind the new innovation was to give a creative person the ability to work on-the-go, using an iPhone or an iPad. Now, a designer can work anywhere, using any device and he can carry forward his work from one device to another or from one platform to another.

Termed as the biggest Adobe software release since CS6, the 14 desktop apps include tools such as Photoshop, Illustrator, Dreamweaver and Adobe Premiere Pro.



The company is targeting at three major segments, namely, enterprise, education and photography customers. On June 18, Adobe announced that there are now over 2.3 million Creative Cloud subscriptions, far exceeding original projections when it was unveiled two years ago.

The mobile innovation offers three apps for iPad – Adobe Sketch, Adobe Line and Adobe Photoshop Mix. These apps are professional-grade quality but easy enough for anyone to use, similar to the recently launched Lightroom mobile for photographers. These easy-to-use apps
add significant mobile capabilities to Creative Cloud and bring tablets into serious creative workflows.

The most interesting products, of course, are the two hardware tools, a digital pen and a digital ruler, to achieve professional precision in drawing. In a clear signal that the software major, like several of its counterparts, is flirting with the hardware market, Adobe Ink and Adobe Slide have already started shipping in the US, with plans to release in other countries later this year.

The new desktop and mobile apps are tightly integrated through Creative Cloud services. This integration, the company said, helps liberate the creative process by enabling users to access and manage everything that makes up their creative profile – their files, photos, fonts, colors, community and more – from wherever they work.

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