Banerjee built a Braille printer with a Lego robotics kit as a school science fair project last year, after finding out that Braille printers, also called embossers, cost at least Rs 1, 20,000 - too expensive for most blind readers, especially in developing countries.
He aims to develop a desktop Braille printer that costs around Rs 21,000 and weighs just a few pounds, compared with current models that can weigh more than 20 pounds. The machine could be used to print Braille reading materials on paper, using raised dots instead of ink, from a personal computer or electronic device.
Technological giants Intel have invested in his start up Braigo – a name that combines Braille and Lego. The new model, Braigo 2.0 translates electronic text into Braille before printing and uses an off-the-shelf desktop printer and a newly released Intel computer chip.
ASCI rules against 62 ads that violated code in December 2014
The Advertising Standards Council of India’s Consumer Complaints Council (CCC) ruled that 62 of the 97 ads for December 2014 it evaluated had violated the self-regulation code.
Of 62 campaigns found violating norms, 40 belonged to personal and healthcare category. Health and personal care was followed by education with the most number of violations in the month.
The list of brands that violated the self-regulation code includes those by Bajaj Auto, Snapdeal, Hyundai, Reliance Digital, Ceat and Procter & Gamble.
Rediffusion Y&R bags India Today Group's creative mandate
Rediffusion Y&R has bagged the creative duties for the India Today group. The account was won following a multi-agency pitch.
Prior to this appointment, the group was handling the creative duties in-house. Leo Burnett was the last agency working on the Group.
Rediffusion will be handling the entire bouquet of magazines for the group. A campaign will be released soon informed a source from the agency.