“If you consider just the four-and-a-half hours during the night, we are printing almost two million copies with different page numbers,” says Bhattacharjee.
|One of the major innovations in The Times of India was an advertisement by German carmaker Volkswagen for its entry level sedan, Vento, in 2010, where, in select cities, the newspaper came with a voice-recorded device pasted on it.|
|Bhattacharjee on PrintPack|
|“I recently visited PrintPack 2015, where I was invited to speak at the conference. The exhibition was quite good. I saw enthusiasm all around. In the conference, I felt, people were not talking about how to reinvigorate the print industry. There was not much concern. There were lot of presentations, but ours was the only one that talked about how to look at innovation, how to increase revenue and how to follow a successful model.”|