The event was aimed at reviewing Konica Minolta’s performance in West Bengal in the previous fiscal, setting the expectations from resellers for the current year, and sharing its vision for the way ahead. It also sparked several engaging discussions about the direction in which the print and printing industry was moving, as well as emerging market trends.
The team from Konica Minolta at the high-profile event comprised senior leaders such as Sanjay Anand (regional manager- east and central); Subhamay Datta (zonal sales manager); Shobhan Sahoo (regional service manager – Konica Minolta); and Arun Sarkar (FOS).
Sahoo highlighted the reseller-focussed initiatives and service practices launched by Konica Minolta, while Anand outlined the company’s future vision and the role of resellers in it.
“In a market as diverse and fragmented as India, channel partners are very important. Konica Minolta has always been committed to driving continued business growth for its channel partners and helping them achieve long-term scale and success. Our recent reseller meet at Kolkata was in line with this commitment,” Anand said.
Business growth was a key talking point at the event, with the Konica Minolta team highlighting lucrative business opportunities in public and private sectors that channel partners could tap into for generating more business. Three Konica Minolta partners also took the podium to talk about ways of promoting original consumables in the commercial segment, penetrating the relatively-untapped government offices, and driving more business within the corporate ecosystem.
“We discussed the performance for the previous fiscal with Transcon and its affiliate resellers, and identified ways to strengthen our business footprint in the region. More importantly, we shared critical insights into emerging market trends and the Konica Minolta brand, and how our partners can use this information to further increase their business. We are delighted with the reception that we received during the Kolkata meet and are confident that the stimulating discussions will help our valued partners drive maximum growth, both for themselves and for Konica Minolta,” he added.
The knowledge-sharing at the Kolkata reseller meet also included how-to information about generating more consumable and spare business, vital competition data, and the profits a partner can make from one machine. Partners were also educated about the most frequent FAQs and how to address the buyer questions, as well as the Konica Minolta brand and the benefits its various offerings deliver to both dealers and customers. The company will now look to build on the successful reception of its Kolkata event with other similar channel initiatives across India in the near future.