The new packaging was launched by Ajay Kumar Reddy, captain of the Indian Men’s Blind Cricket Team on the World Braille Day on 4 January 2019.
Ashni Biyani, managing director, Future Consumer, said, “As an FMCG 2.0 company, we offer innovative products that make life easier for our consumers. Braille packaging is a small step towards assisting the visually impaired in their daily routine. As a brand ThinkSkin empowers consumers to upgrade to body wash at the price of the soap. We will soon introduce never seen before innovation in product and packaging that will take consumer experience to the next level.”
Priced at the rate of a soap, ThinkSkin is a contemporary body wash brand that aims to upgrade customers from using soap to body wash.
Keshav Biyani, head – home and personal care, Future Consumer, said, “Advancements in technology gives us an opportunity to experiment not only with the core product but also with the packaging. Braille friendly products is just the tip of the iceberg. In the months to come consumers will experience products that will have a unique differentiation from what is currently available in the market.”
Staying in line with its inclusive approach, Future Consumer will soon be launching more braille friendly products in various other categories like spices, sauces and multiple home care products.