The genius of print: 26 jobs that are mind-expanding
15 Jul 2016
From fantastic masks to escapist imagery. From a palette of yellows, pinks and reds to neon psychedelic colours. A lot of innovation is evident in the 26 print jobs which showcase the new technologies and traditional methods of print production.
PrintWeek India’s Priya Raju shares rare gems which ups the cool quotient in print.
This calendar-cum-scribble pad from MatrikaS, in its entirety, reflects the brand’s tagline - Scribble your heart away. The die-cut box is crafted such as to hold the calendar and make the scribble sheets accessible at an arm’s distance, when the need be. Branding and innovation is essential to stay ahead in a competitive market and that’s why MatrikaS was born from the Sivakasi-based SFA Prints’ stable. The firm treats its books with equal love. And this we say from the PrintWeek India Book Printer (Academic & Trade) of the Year 2015 title that it bagged in October for reviving and reproducing Tamil literature books originally published in 1867
Have you struggled to make the perfect coffee for yourself? Lo and behold! Nescafe has come to your rescue. This laminate sachet of Nescafe’s instant coffee comes with a spoon which doubles up as a clip and for measuring the perfect proportion for a single cup. That’s not all; once the pouch i